Interlink Partners

Every business is in competition. Even if the competition is apathy or the preservation of the status quo. Your positioning is the simplest statement of how you can add value to your customer, so it is the simplest statement of how you stand in comparison with your competition.
It’s tempting to believe that your business is [...]

Your company may be hugely successful and well positioned within some of your target segments, but how do you know if you are effective in all the potential segments that would benefit from your products and services?
Establishing metrics and processes across segments to ensure the most profitable operation is a key capability for organizations as [...]